This behavior indicates that households are having access to multiple applications, compared to the previous measurement. The percentage of households that don't have access to an AV app dropped by 2 percentage points, while several apps gained far more share than that amount between 20. One in 3 households (36%) in the country consume audiovisual applications and 29% have paid audiovisual applications. 57% of households have subscription TV service, while 25% have a television signal through DTT (7% more than in 2019).
And in mobile calls they remain in coexistence with communication through platforms, being Whatsapp the most used application by users. Thus, in the case of audiovisual content, households have more than one streaming application without leaving their SUBSCRIPTION TV service.
The consumption of OTT services by Colombians continues to grow, without neglecting the consumption of traditional services. In 2021, measurements on broadcasting services were included in the study for the first time. In the third edition of his study "The role of OTT services in the communications sector in Colombia - year 2021", an x-ray of the use of OTT platforms and audiovisual services, voice and mobile messaging, as well as radio, postal and fixed telephony in Colombia is shown.
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